robert.schuppenies.de – weblog

The Democratization of the Music Industry

Record labels were in a very unique position of power due to their exclusive access to distribution, they were not only the singular gatekeepers to a career for an artist by “signing” them to an exclusive contract, but they were also the subjective “deciders” as to what music was pushed out and promoted to the media outlets. With a “signing,” the labels acquired exclusive rights to and from the artist. In return, the label advanced money while providing the relationships, expertise and infrastructure to record, manufacture, market, promote, distribute and sell the music. Of all the artists and music creators in the world, far less than 1% got chosen by the labels due to the risks and economics of the “brick and mortar” world. Of all the music created around the globe, even less has had the opportunity to be discovered and heard by the masses.